Director, Search Engine Marketing
| Posted on Thursday 28-Aug-08 10:01 AM |
Job Information
Description
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, scientific, healthcare and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs more than 50,000 people in 93 countries. More information about Thomson Reuters and its financial performance can be found on www.ThomsonReuters.com.
FindLaw, a Thomson Reuters Business is the legal industry's most effective provider of client development services. FindLaw provides law firms with Web sites to generate lucrative new business through the web and uses technology to systematically build stronger, more profitable relationships with existing clients. Attorneys can also be prominently listed on our web portal, FindLaw.com, the world's
PRIMARY OBJECTIVES
The Director of Search is responsible for formulating strategy and leading execution of search related activities related to FindLaw product lines and properties. This includes the management of core website fulfillment activities as well as leading cross organizational analytics research initiatives. The Director of Search will lead two distinct but related groups. One group focusing on core website fulfillment related to SEO and another related to search analytics.
MAJOR AREAS OF ACCOUNTABILITY
- Responsible for the leadership of SEO fulfillment for all FindLaw products.
- Responsible for leading and setting direction for SEO data analysis and reporting.
- Develop research, analysis and strategy initiatives and strategy, and development of the team to execute on those strategies.
- Collaborate with Product Development, Portal and Engineering teams. Provide leadership to optimize various site elements, site structure, architecture, linking and content, and to ensure that new products and enhancements meet SEO requirements.
- Provide leadership for the creation of educational tools and guidelines across the organization.
- Research current trends within Search Engine community - Attend relevant conferences to gather insights from search engine representatives and professionals. Continually monitor new advancements in SEO and evaluation the risk/reward of integration.
- Communicate specific SEO requirements to business/product stakeholders.
- Research emerging technologies for opportunities to expand.
RESPONSIBILITY FOR WORK OF OTHERS
- Team of 35 Search Specialists executing SEO fulfillment and analysis.
FINANCIAL RESONSIBILITY:
- $3 million
| Position Type: | Full Time |
| Reference Code: | MAR00000945 |
| Location: | Eagan, MN |
| Job URL: | http://careers.thomsonreuters.com/ |
| Travel Required: | 10% of the time (approximate) |
| Starts On: | 1-Oct-08 |
Job Requirements
Experience
REQUIREMENTS:
Education, Knowledge and Skills
- Minimum of 5 years experience within the search, SEO/SEM, or web analytics environment
- Demonstrated leadership experience of direct and indirect staff in a Web environment with time sensitive responses to changing market trends.
- Strong leadership skills and proficiency in leading multiple priorities across organizations.
- Strong influence and change skills and demonstrated ability to articulate and gain support with leaders across a business.
- Excellent written and verbal communication.
- Proven leadership to lead and influence a wide variety of constituent groups.
Thomson Reuters employees take pride in providing our customers around the world with information that is timely, accurate, unbiased and trusted. We have a profound respect for the professions and customers we serve and define our success in terms of their success. Our work environment is dynamic, innovative and entrepreneurial. We have a result-oriented culture that demands excellence, agility, and the desire to move quickly and precisely to seize opportunities. Our environment is both challenging and supportive - we give employees the opportunity to develop their skills and do their best work.
Thomson Reuters values diversity of culture and thought and seeks talented, qualified employees in all its operations around the world regardless of race, gender, national origin, religion, sexual orientation, disability, age or any other protected classification under country or local law.
Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer.
Please apply online at: http://careers.thomsonreuters.com/
Keyword: MAR00000945
Company Information
Thomson Reuters
610 Opperman Dr
Eagan,
MN
55123Contact Information
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