Director, Web Analytics 

The Director, Web Analytics will be responsible for managing online analytics functions associated with the Information and Media segment's Digital transformation.  This individual will serve as a liaison to six business units in order to support web measurement activities, including e-Commerce, Visitor Engagement, and Online Marketing analytics across the segment. 

Key Responsibilities

• Collaborate with six business units to gain agreement in web analytics metrics and reporting standards.
• Provide analytical leadership and vision to the Digital transformation program and support the rollout of Digital transformation projects from a reporting perspective.
• Establish systems and processes for the tracking, measuring, reporting, and analyzing marketing programs and web sites.
• Analyze traffic and user behavior and translate findings into actionable insights and business intelligence.
• Support a community of web analysts with training, documentation and standards.
• Define META tags to meet data collection requirements.  Actively work with 3rd party vendors and McGraw-Hill Technology team and provide leadership in META tag deployment, including requirement communication, deployment status tracking and quality assurance.  Construct and deploy new web analytics reports and dashboards.
• Prepare and distribute segment dashboards.  Respond to reporting and analytical requests.

• 3-5 years of experience analyzing and reporting on web sites and on-line campaigns.
• Bachelors degree is required.
• Strong knowledge of web analytics applications, such as WebTrends, Omniture, Google Analytics, or Core Metrics.  WebTrends preferred.
• Analytical and problem solving skills are a must.  Must be proactive, detail oriented and have strong time and project management, written and oral communication skills.
• Familiarity with business intelligence applications such as Business Objects and relational databases/SQL a plus.
• Prior experience working for a large corporation.
• The ability, diplomacy, and finesse to create and manage change and demonstrate "added value" in all efforts within Information & Media and across the enterprise.