Manager, Web Analytics 

 

InvestorPlace Media is looking for a web analytics professional who will report to the VP & General Manager of the InvestorPlace Media Network (a Darden alum). The ideal candidate will have demonstrated success in using Internet site traffic measurement tools, ideally for an online media company. The candidate should be able to transfer research data into actionable, strategic business insights. The web analyst will use site traffic, registration and other data to answer key business questions. Site traffic information is used throughout our organization to help develop products and campaigns, optimize site usage and navigation, and increase knowledge of our site audiences.

 

A successful Manager of Web Analytics will hit the ground running with strong analytical skills, attention to detail, online analytics experience and the ability to quickly synthesize large amounts of data to support decision making in a fast-paced, data driven environment. This position will work closely with departments across the company including Ad Sales, Marketing, Business Development, Editorial, and Technology.

 

Responsibilities:

Analyze web site performance, trends and click stream path activity to provide data driven business insights that inform product improvements, enhancements and new product development

Provide weekly, monthly, ad hoc and campaign specific reporting in order to understand traffic patterns, site metrics, marketing performance, and optimization opportunities

Create and maintain key reports, dashboards and analyses

Develop best practice approaches for analyzing user behavior on the websites

Measure the effectiveness of marketing campaigns, and create tools and methodology for allocating marketing budgets across various marketing channels in order to maximize audience growth and engagement

Provide ongoing training and support for users of web analytics tool

Work closely with InvestorPlace Media colleagues on cross-over issues that involve site traffic, such as search marketing, marketing promotions, registration, paid subscriptions and content syndication

The opportunity to manage a small team exists for the right candidate