Marketing Research Manager (web analytics) 

Marketing Research Manager (web analytics)

USA TODAY seeks a Marketing Research Manager at our corporate headquarters in Tysons Corner, VA.  The Marketing Research Manager position will drive customer knowledge through research and analysis in order to gain a 360-degree view of the USATODAY.com reader with the goal of increasing revenue, increasing customer retention, and acquiring new customers.

Responsibilities:

Continually monitor USATODAY.com customer behavior through web analytics.  Provide detailed reporting and analysis to all divisions within USA TODAY, and proactively seek to uncover new customer segments as they emerge, with the primary goal of ultimately turning actionable information into revenue.  Work closely with USA TODAY sales and marketing staff to ensure that the appropriate customer “stories” and messaging are being developed and shared with both internal and external constituencies.  Manage team of research analysts that will assist in the development of the customer knowledge strategy. 

Requirements:

College degree with 10-12 years of prior experience in Marketing Research.  Must be experienced with Omniture web analytics, analysis of secondary research data, and online media.  Must have excellent written and oral communications skills.  Prefer at least 5 years of staff management experience.  Demonstrated primary research skills a strong plus.  Person must be a creative problem-solver with strong organizational skills.  Candidate must have excellent interpersonal skills to work with USATODAY.com editorial, business development, sales, and IT departments as well as USA TODAY. Will also be making several presentations to senior management on survey findings, traffic analysis, and strategic recommendations so solid presentation skills are also essential.