Web Analyst
| Posted on Friday 10-Oct-08 8:47 AM |
Job Information
Crutchfield.com is widely considered to be one of the best websites in the county, with nine consecutive BizRate “Circle of Excellence” awards, “Website of the Year” honors from Multichannel Merchant Magazine, and two consecutive #1 ratings from a leading consumer review publication as the best place to buy electronics. Crutchfield recently was recognized as 2007 “Multi-Channel Merchant of the Year” and Crutchfield executives are in leadership positions within the Consumer Electronics Association and Direct Marketing Association.
As a direct marketing company with a 34 year history of providing a world-class customer experience, we seek to continuously improve our internet shopping experience. We seek an experienced web analytics professional to guide, inform and evaluate our e-commerce initiatives in a data-driven, thoughtful and provocative manner. The ideal candidate will have a web analytics background, and have the ability to think quantitatively and analytically as well as creatively and intuitively.
Responsibilities
· Manage and continually improve ongoing measurement of key sales and site behavior indicators
· Perform in-depth analyses of shoppers’ website behavior and customer experience
· Mine web analytics data and report on key trends
· Recommend, design and run A/B testing and multivariate analyses
· Serve as Omniture “power user”; train business managers on Omniture tool use and assist them in creating and maintaining business-area dashboards
· Liaise with Marketing, Merchandising, Creative, IT and E-Commerce functions in the evaluation and implementation of web solutions
· Assist in research survey creation and analysis
If you’re looking for the opportunity to be at the heart of a thriving business and are eager to learn and contribute, we at Crutchfield would like to talk to you. Please send a resume and cover letter to jobs@crutchfield.com.
| Position Type: | Full Time |
| Position Level: | Analyst/Manager (based on qualifications) |
| Position Reports To: | Vice President, Direct Marketing |
| Location: | Charlottesville, VA |
| Job URL: | jobs@crutchfield.com |
| Travel Required: | 10% of the time (approximate) |
| Starts On: | 10-Oct-08 |
Job Requirements
Desired Skills and Experience
· At least 2 years of experience in business analytics, applying data to generate specific site improvements
· Minimum 2 years of proficiency with Omniture or other major site analytics tool
· Advanced MS Excel skills
· Excellent critical thinking and analytical skills
· Strong written and verbal communications
· In-depth knowledge of Internet terminology, KPI creation, sales and pathing analyses, and testing
· Experience working with “internal clients” to understand their business needs and present recommendations back to them
· Innovative analytical approach to problem solving – an ability to not just measure and analyze but to inform strategy and recommend new tactics
· Direct marketing, relational databases, SQL, or SAS a plus
| Education Required: | BA/BS |
| Fields of Expertise: | Web Analytics |
How to Apply
Company Information
USA
Contact Information
(Add to Contacts)Contact by email: jobs@crutchfield.com please.
(434) 817-1000 X2018
Fax (434) 817-1014
jobs@crutchfield.com
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