Marketing Analytics Manager/Analyst 

Responsibilities:

·         Design and implement predictive models and statistical analyses that drive effective new customer acquisitions and existing customer loyalty;

·         Design and conduct key insights analysis such as visitor primary purposes, segmented visitor trends, and task completion rates;

·         Analyze effectiveness of new customer acquisition strategies and tactics, on-site customer experience and behavior, customer purchase pattern and life cycle values;

·         Help define the company's business intelligence road map, and partner with the data warehouse engineering team to create analytics solutions and improve analysis capabilities;

·         Understand key business challenges, and recommend marketing program / operational process changes to improve customer experience and marketing efficacy.

• Hands on experience with SQL and foundational knowledge of relational
  databases architectures, latest relationship marketing and interactive marketing platforms, vendors, technologies, and trends;
• Bachelors or graduate degree in quantitative fields with 5+ years of progressive, relevant experiences in a data-driven, analytical role;
• Experience in consumer marketing, online community and e-commerce.

• Deep mastery of a wide range of techniques, tools, and methodologies related to data mining / statistical / web analytics, with demonstrated capabilities to apply this to web and other data (transactions, perceptions, industry data, etc);