Roundtable Discussions

“How do your peers track campaigns? How do they run multivariate tests? How are they recruiting and training web analysts and hiring consultants?”


Get answers to these questions and more from the people who do what you do for a living at the next eMetrics Marketing Optimization Summit Roundtable Discussion sessions. But don't just settle for what you can learn on the spot...

The Web Analytics Association and eMetrics Marketing Optimization Summit invite you to share your experiences in several categories - from acquisition to consulting to rich media - and, at the end of the discussion, submit your results for an online share-out. Superlative results from your Roundtable and all others will be shared with all eMetrics Marketing Optimization Summit attendees and then posted on the WAA site after the event.

These discussions will engender a fountain of ideas, best practices, and conversations that you will undoubtedly want to continue after the event. The WAA will provide the discussion space for continued sharing, brainstorming, and networking in a members-only area on the WAA site. The conversations are sure to be high-energy and enlightening enough that the WAA will host a webinar series specific to each category.

Subjects for discussion include:


• Acquisition
• Conversion
• Retention
• Social Media Metrics
• The Data Driven Organization

Roundtable Discussions will be held at the eMetrics Marketing Optimization Summit on Tuesday and Thursday afternoons. On Tuesday, you get the lay of the land and meet your peers, and on Thursday you really get into the burning issues brought to light during the Summit. You’re encouraged to attend both and then continue the brainstorming, best practice sharing and networking online. Don’t miss out on the best way to share experiences, gain new contacts, and get help from the people who really do feel your pain.